Saturday, May 25, 2013 is colloquially known as Nike / Jordan restock day, but we here at Bobby Fresh are calling it for what it is; J-POCALYPSE, SHOEMAGEDDON, J-UDGEMENT DAY. From time to time, Nike will restock a shoe here and there, but at the end of their fiscal year, they are dumping no less than a dozen hot recent releases at eight stores, all on one day.

Chaos will reign across the malls, as sneakerheads run from retailer to retailer, all the while placing phone and online orders from their smartphones. The resulting mayhem will cause the unthinkable; a network of smartphones, armed with the addresses and billing information for millions of hypebeasts will gain consciousness, and the machines will rise under the rule of SNEAKERNET.

It was a Midwest meets Southwest fest as the Bobby Fresh team headed to the Windy City last weekend for Sneaker Con Chicago 2013. Held at the Broadway Armory on Saturday, May 11th, this event was filled with some of the dopest sneakers and clothing on the market. Filmed and directed by Luis Osuna x Kyle DaShawn, don’t miss the discount code at the end of the video for any purchase made at BobbyFresh.com.

As Grand Theft Auto V is set to release four months later than originally planned, the new “Michael. Franklin. Trevor.” trailer series just may convience you that it was well worth the wait. Aptly titled, the main trailer begins with a simple choice, allowing viewers to watch a separate in-depth video for each of the playable characters.

The gaps between new Grand Theft Auto V trailers have been pretty distant with the first and second spanning a year, and fans have become more than anxious while waiting in limbo for a taste of the massive action-adventure open world.

The new Play to Win Contest Series from The Illustrious Few has officially arrived! For the very first giveaway, we’re offering you the chance to win Bobby Fresh gear including a new tee and snapback, plus two tickets to see The Ill Few with The G-Heads Band LIVE at Tha Underground Railroad 4.

Held at Joe’s Grotto, the T.U.R. 4 Showcase will feature The Illustrious Few, OTS, A-Factor, Willz, P-Thoro, Nomad Hip Hop, #FBB, Guilty Flavor, C!TY K!Dz, and Tilted Lids. Want to win big? Details inside!

“A quick view of one of the many rooms of the Sole Chasers: Call of SoleCon Black NRG event that was held in Brooklyn on 4/21. Then a brief look at the BobbyFresh.com table, as DJ Clark Kent comes by to find out that we didn’t have the ‘Brooklyn’s Freshest’ shirt in his size on hand. Rest easy, Kent, the shirt is on its way.” – Luis Osuna, director

“This song was a message to myself and whoever is striving for something better in life. One of my best friends just recently passed and all I can think of is how short life is and how much in life I want to accomplish. So who the hell are you? What you wanna do with your life? Make something of it!” – Nate Jetson